Advice Company

Helping consumers and connecting professionals through information and engagement.

Advice Company is a Public Benefit Corporation providing consumers with the best legal and insurance-related information and advice on the web since 1995. Our family of websites serves over 20 million visitors every year and features attorney, expert witness, insurance and senior care information and directories, active consumer to consumer forums, a free Ask a Lawyer service, and extensive libraries of easy to understand articles and videos that help consumers.

Consumers also can find the most appropriate and qualified lawyers, insurance professionals and other services for their needs. Attorneys, insurance, financial and other professionals rely on our marketing expertise so they can spend more time helping clients and less time finding clients.

Let us help you find your perfect match.

Our Brands

FreeAdvice ®

The very first and top rated legal information and advice website for consumers. FreeAdvice Law offers useful, comprehensive articles, answers and videos on over 100 legal subjects such as Accident Law, Bankruptcy, Business Law, Criminal Law, Divorce Law, Employment Law, Estate Planning, Immigration Law, Litigation, Personal Injury, Real Estate Law and Tax Law prepared by leading lawyers, law professors and judges in an easy-to-understand format.
Visit FreeAdvice - Law »

FreeAdvice ® - Insurance

Provides timely and useful information and advice on every type of insurance. With information on Auto Insurance, Homeowners and Renters Insurance, Life Insurance and Health Insurance and more, FreeAdvice Insurance provides straightforward answers to common questions, from purchasing a policy to how to effectively file a claim.
Visit FreeAdvice - Insurance »

FreeAdvice Forums and Ask a Lawyer

Each day thousands of consumers visit the FreeAdvice Forums to ask legal questions and get advice or on how to solve their legal situation from other consumers and participating lawyers. Visit Forums. In addition, anther useful and highly effective feature on the award-winning site is its Ask a Lawyer service, which enables consumers seeking legal advice with experienced lawyers interested in helping either for free or at very low cost.
Visit Ask a Lawyer »

AttorneyPages ®

A consumer-oriented national directory of qualified attorneys, lawyers and law firms specializing in all aspects of law, from Car Accidents to DUI to Divorce, and just about everything else in between. AttorneyPages also provides marketing and lead generation services for attorneys and law firms.
Visit »

ExpertPages ®

The original and leading directory of expert witnesses and consultants. ExpertPages links attorneys, law firms and legal professionals to thousands of leading experts and features free, comprehensive articles written on a variety of law topics and hands-on advice on how attorneys can best work with experts. Visit »

Senior Care Advice

Building on our history of providing top quality information and innovation, SeniorCareAdvice and its Forum provide information, resources and community to America's fastest growing population segment - seniors and those who love and care for them.
Visit »

About Us

locationAdvice Company is a Public Benefit Corporation that has been an innovative leader in providing information and services over the Internet since 1995. Over 20 million people visit the Company's websites each year to find outstanding information and advice, to hire lawyers, experts, and professionals, and to get the best deals on insurance. Advice Company is headquartered in Sausalito, California, just across San Francisco's Golden Gate Bridge. We also have affiliates based in the metropolitan Chicago, New York City, Washington, DC, and Philadelphia areas.

Our Mission

Our goal is to provide the most useful, comprehensive and balanced legal, insurance and senior care information and advice on the web. We connect consumers with attorneys and insurance and other professionals, helping them get the most effective advice, help and solutions for their legal and insurance problems.

Our Method

Advice Company's leading website,, has won numerous awards and honors. This comprehensive legal resource is prepared and continuously updated by attorneys from leading law firms, law professors and judges from all over the United States as well as our own highly respected legal, insurance and editorial staff.

Through articles, videos, forums, directories and personalized question and answer platforms, the Advice Company community leads the way in consumer-friendly legal and insurance resources. At Advice Company, our staff is dedicated to providing superior service to the millions of individuals who visit our websites each year, and to the sweeping network of legal, insurance and other professionals who contribute to their success.

We welcome submissions of original, high-quality legal, insurance, financial / investment and senior care content – including articles, Q&As, how to's, videos, and interactive tools for publication on our sites. We also welcome visitor suggestions for new and expanded material on and inquiries from qualified attorneys and expert witnesses on how to become involved with our Ask a Lawyer service or our extensive online directories and information resources including,, and

Management Team

Gerry Goldsholle

Founder and CEO

Prior to forming Advice Company in 1991, Gerry was Chief Brokerage Officer of Metropolitan Life Insurance Company and President & CEO of MetLife Marketing Corporation. During his 20-year plus career at MetLife he created and headed two multi-billion dollar insurance ventures and also served as MetLife's Vice President for Corporate Planning and Development, head of its Investment and Fiduciary Services unit, an officer of its property / casualty and reinsurance companies, a member of the Board of Directors of numerous subsidiaries, and as an Assistant General Counsel. He began his career as a trial lawyer at the Securities and Exchange Commission after serving as a first lieutenant with the Army Security Agency and several years of law practice with a top rated New York law firm.

Gerry graduated with honors from the College of William and Mary and from Columbia Law School, completed the Stanford Business School's Executive Program and the coursework for a Master of Liberal Arts at Stanford University. He is a member of the bars of California, New York, and the Supreme Court of the United States. He has chaired the Insurance Committee of the American Bar Association's Administrative Law and Regulatory Practice Section, the Group Insurance Programs Committee of the State Bar of California and the New York City Bar Association's Administrative Law Committee, and held many other Bar leadership positions in such fields as Government Ethics, Professional Responsibility, Government Regulation, and Securities Law. He has spoken extensively on legal and business topics throughout the United States, England and Canada, has testified as an expert before committees of the United States Senate and House of Representatives and served as an expert for the US Department of Justice, the IRS and the Securities and Exchange Commission. He has been President of the Stanford Business School Alumni Association's San Francisco Chapter, a member of the Dean's Advisory Board of the University of San Francisco's School of Business and Management, and a member of the Board of Directors and Advisory Council of Marin Theatre Company.

Michael Shanahan

Chief Operating Officer and Chief Technology Officer

Michael Shanahan joined Advice Company in 2000 as its Chief Technology Officer and was promoted to Senior Vice President in 2003 and became Chief Operating Officer that same year. He is primarily responsible for all aspects of the state of the art technology used for the Company's websites and new technology initiatives. Prior to joining Advice Company he had been a college instructor, and Director of Internet Development, and Vice-President of Curriculum Development of a leading Internet-based medical education firm. He is a Magna Cum Laude graduate of the University of Rochester, and also studied at Albany Medical College, Stanford University, and MIT (Sloan School of Management).

Mary Martin

Vice President—Content & Corporate Secretary

Mary Martin joined Advice Company in 1997 as Executive Editor and head of Staff Operations. She is responsible for developing, sourcing and editing legal content for the Company's legally oriented websites. In addition to managing content flow and outside authors, she is responsible for internal staff operations. Prior to joining Advice Company she had a 29-year career as executive editor, manager of practice systems software development, and a corporate officer at legal publisher Commerce Clearing House. She earned a BA from Dominican College.

Patricia Gima

Associate Vice President—Legal Content

Patricia is a seasoned legal editor and published author with nearly 20 years of experience making the law accessible to consumers. Patricia started in legal publishing with Nolo Press as an editor, working on a wide variety of books, from fighting traffic tickets to tenants' rights to living wills. She has co-authored several books on trademarks, domain names and California law. In addition to legal publishing, Patricia served as principal attorney for Creative Media Law Group, a partnership specializing in intellectual property matters for technology startups. She came to Advice Company in 2005 and has served as lead writer/editor, SEO and analytics associate, and content manager. She is a graduate of UCLA and holds a JD from University of California Hastings College of the Law.

Woody Philips

Associate Vice President—Technology

Forrest (Woody) Phillips joined the Company in 2005. Now based in Arizona, he is a 40-year veteran of the computer industry. Woody has been involved in website and Internet application programming since 1997. He has had extensive hardware, software and management experience in high-technology companies and appears as inventor on six patents for computing hardware.

Woody was a Senior Engineer at both Digital Equipment Corporation and Honeywell Information Systems in Massachusetts, the Senior Engineer for Web Design and Hosting at the video marketing firm Symbolic Productions, Vice President for Developer Relations at Sirius Publishing and Vice President for Quality at a printed circuit board manufacturer acquired by Gould.

Woody earned a Bachelor's degree in Business Management from Lesley College in Cambridge, MA, after receiving an Associate degree in Business Administration from Fisher Junior College in Boston. Woody did graduate engineering work at Northeastern University and, more recently, marketing at Stanford.

A proud veteran of the United States Air Force, Woody graduated from the USAF's School of Applied Aerospace Sciences in Biloxi, MS. In addition to his interest in computers and technology, Woody is an avid motorcyclist, and regularly participates in motorcycle escorts for veteran's homecomings as a member of the Patriot Guard Riders. He is also an amateur photographer and an amateur astronomer.


Advice Company is primarily an employee-owned company and an Equal Opportunity Employer, with a multi-year record of growth online and a history of profitability.

We are selective and pride ourselves on being a nice place to work and want to keep things that way. Most of our colleagues have been with us more than 12 years.

Current Job Openings


We are currently seeking contract authors to write quality, consumer-oriented content in our senior care, financial, insurance and legal verticals. If you are a qualified legal, insurance, senior care, or financial professional with excellent writing skills, please submit your application with a resume, samples of your work and compensation history and expectations to employment @ adviceco . com.

Contact Us

Advice Company's headquarters is located at 2330 Marinship Way, Suite 120, Sausalito, California 94965 along the shore of San Francisco Bay in Sausalito, CA. Our mailing address is Post Office Box 1739, Sausalito, CA 94966-1739

(415) 339-6500

NOTE: We are not a law firm and do NOT answer visitors' legal questions by phone or make legal referrals.

Business & Strategic Alliances

We have business and strategic alliances with many leading firms world-wide. If you wish to suggest a new business or strategic alliance, please contact us using the email-form below, or you can call (415) 339-6530. We can act quickly and will respond promptly if we have an interest in pursuing the matter.

AttorneyPages® and ExpertPages® Listings

For information about getting listed or advertising on AttorneyPages® or ExpertPages®, contact us using the email-form below or call us at (415) 339-6562.

Advertising on FreeAdvice

For information about sponsorships or advertising on FreeAdvice or our other sites, please contact us using the email-form below or call us at (415) 339-6530.


Members of the working press are invited to contact us for background or comments on breaking legal issues or other matters. If one of our in-house attorneys is not able to assist you on the spot, we'll do our best to put you in touch with an attorney or other expert who can help. Please contact us using the email-form below, or call (415) 339-6520 or (415) 339-6510. We'll need your name, the name of your publication, radio or TV station, and your deadline.


For clarification of an invoice related to AttorneyPages® or ExpertPages®, please contact our billing department by using the email-form below, or call us or at (415) 339-6562.

Technical Support

For questions concerning the technical, web-related operation of the FreeAdvice, AttorneyPages, or ExpertPages websites, please send an email to our technical support team by using the email-form below.

Employment Opportunities

If you are responding to a job posting on site, please contact us using the email-form below.

General Comments, Suggestions, & Privacy Policy Questions

We welcome feedback on your experience using our sites - whether raves or rants - and especially value constructive suggestions about what we might do to make our visitors' experience even better.

P.O. Box 1739, Sausalito, CA 94966-1739